My Client for my cereal box will be children and kids, targeting an age gap of kids ages 4-12 years old. Penguin Flakes will be shown and sold to both girls and boys, specifically aimed at a more urbanized/city group of people and population. Finally, in regards to social economic status it only has to be good, decent and even average or below average as this cereal itself will have a retail price of $7.26.
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